At the in-house creative agency, I was responsible for design communication and art direction across D2C, B2C, B2B. In close collaboration with the agency lead, marketing manager and CEO, I ensured brand consistency and strategic alignment.

I led production, coached designers and animators, and directed creative work in close dialogue with creative director and copywriter. I also contributed to the development of the visual identity, design, illustration, and strategic decisions for marketing new products and services— ensuring high-quality execution across digital, print, retail, and internal platforms.